From coverage of every kick, save and goal to the very best commercial opportunities for advertisers, news brands have long been central to the UK’s World Cup culture. To celebrate almost a century of news brands’ part in making the tournament an unmissable sporting event, our dedicated content explores how quality, trusted journalism influences and inspires readers and advertisers alike.
See our interactive World Cup editorial timeline and historic ad gallery, plus scroll below for more industry analysis, inspiration and coverage from Newsworks
From early column inches to multiplatform reporting, see how news brands covered the biggest moments in world football.
Brands have been backing football fever in news brands for decades — here are some of the very best campaigns since 1966.
Join Newsworks to hear how the tournament is influencing and inspiring the UK news and advertising industries.
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