WE ARE
NEWSWORKS
We champion the importance of a free press across the media industry to support the future of trusted journalism. We celebrate the reach, breadth and creativity that makes the UK’s national press a home for readers and an effective, innovative space for advertisers.
How can news brands
supercharge your media plan?
They deliver a trusted and safe space for brands to advertise, with extensive reach during the nation’s biggest moments and performance that delivers strong short- and long-term outcomes.
Download our latest report on why to advertise in news brands or continue the story below.
REASON 1
Trusted news brands provide
context in the chaos
UK news brands are trusted globally. 74% of UK readers turn to a news brand to verify stories they read on social media. This makes it a valuable space for advertisers: those that use news publishers see a 60% increase in the perceived quality of their brand.
REASON 2
Powerful reach in engaging environments
News brands are more diverse than you might think: 61% of under 35s consume news brand content every week. Print is still powerful, too — print readers spend 80 minutes on average with their daily paper.
REASON 3
Investing in news brands boosts your ROI
Peter Field’s IPA Databank analysis is clear: advertisers see improved business effects if their campaigns use news brands. These advertisers see a profit growth uplift of 88% versus those who don’t use news brands.
REASON 4
No matter the news or platform, there’s an audience for your brand
From election results to football scores, news brands provide a unique position for brands to keep their finger on the pulse of society. Reaching across digital, audio, video as well as print, this is an inspiring place to reach your audience.
REASON 5
Journalism stands up for the society it represents
News brands tell the nation’s story, holding power to account and campaigning for change on behalf of readers and wider society. A news industry supported by advertising helps change the country for the better.
