Welcome to the world of news brands
More young people today read UK news brands every day than watch TikTok. Many will be curious to know more about news or might even be thinking about working in journalism, so we’ve put together this handy hub to tell you more about the news brand industry and help you start a career that’s right for you.
You might be wondering who we are?
We are Newsworks, the marketing body for national news brands including the Guardian, the Mail and The Times. We love journalism, and so we’re particularly keen to support the next generation of talent into the news industry, to ensure even better, more diverse and vibrant newsrooms for the future.
Watch the video below for an overview or explore more down the page.
About the news industry…
News brands are part of our history, our culture and our everyday lives. A staggering 24 million people read news brand content each day. News brands inform us, they entertain us, they challenge us, they give voice to the silent, they sort fact from fake, and they are for every one of us, no matter who we are.
The first news brand was published in 1785 under the name of the ‘Daily Universal Register’, which went on to become The Times. And leading the way in diversity, the first female editor was appointed in 1891, with Rachel Beer taking the helm at The Observer. Fast forward to the launch of the internet, and the ‘Electronic Telegraph’ goes live in in 1994 – the first ever news brand website in the UK.
Today, news brands are some of the most familiar and trusted sources of news and opinion across society. From the popular titles like The Sun and The Mirror, through to the ‘qualities’ of the Observer and The Telegraph, there is a news brand to suit the likes and needs of just about everybody.
24m
people read UK news brands every day
39m
people read UK news brands every week
45m
people read UK news brands every month
News brands are more relevant than ever.
In our fast changing and confusing world, we rely on news brand to make sense of what’s going on. And we now consume news brands in the ways the best suit our lives. You might be surprised to learn that news brands are on Snapchat, YouTube, TikTok — wherever you might see news online.
Fake news…
Most of us would be lost without social media. It’s part of virtually everything we do — it’s there with us from when we wake up to when we go to bed. But social media has given rise to fake news and widespread misinformation.
More than 80% of us come across fake news in our day-to-day lives and over half of us admit we have been tricked by a fake story at least once. Fake information is a threat to our security and to how we live our lives. It’s why 73% of us believe it’s important to source news from respected news brands.
It’s young people that really get this need: 77% of people under the age of 35 value the work of journalists in providing reliable information. Young people are increasingly using trusted news brands to check what they see on social media.
We turn to news brands for the truth. We rely on journalists to cover the important issues that might otherwise be overlooked or deliberately hidden from us. We know that a world without journalists and news brands would harm our democratic society.
What you can do in the industry…
Many of us think of a persistent political reporter, a glamorous celebrity columnist or a courageous war correspondent when we talk about news brands. And let’s face it, the job of a journalist can be pretty exciting. But there is so much more to working for a news brand.
You could be a photographer covering an important news event or taking the portrait of a famous person. If you’re creatively minded, you might be a news brand designer or graphic artist.
If you’re big on Instagram and TikTok, you might want to become part of a news brand’s social media team. Or you could be one of the people that does the vital job of delivering the online content.
Maybe selling’s your thing? News brands have important advertising teams working with agencies and brands to run the latest campaigns on print, digital and social.
Then there’s marketing and PR, helping to tell news brands’ important stories and driving their appeal and reputation.
The list goes on. Production and distribution of newspapers. IT and digital services. Working in HR and finance and all the other vital areas of running a big business.
If you want to be part of one of the most exciting and forward-thinking areas of media, there’s a lot of jobs to choose from.
Careers and opportunities…
Hopefully, this hub has given you an exciting insight into the world of news brands. But there is so much more you can find out. So we’ve put together some important links that will help you delve a little deeper into how news brands work and what they have to offer.
Proudly supporting the future of news…
Because journalism matters
