From coverage of every kick, save and goal to the very best commercial opportunities for advertisers, news brands have long been central to the UK’s World Cup culture. To celebrate almost a century of news brands’ part in making the tournament an unmissable sporting event, our dedicated content explores how quality, trusted journalism influences and inspires readers and advertisers alike.
See our interactive World Cup editorial timeline and historic ad gallery, plus scroll below for more industry analysis, inspiration and coverage from Newsworks
Brands have been backing football fever in news brands for decades — here are some of the very best campaigns since 1966.
More news from the World Cup
As England edge past Mexico in a 3-2 thriller, Ozone’s audience platform data confirms readership in news brands…
An intriguing brand partnership explores whether there is truth behind a conspiracy into goalkeeper Gordon Banks’s mysterious illness…
The delivery service partners with the news brand, dominating the daily commute with bold print and digital executions…
