Planning
Multiplatform news brands offer advertisers a unique, effective environment to engage with readers throughout the marketing funnel. This section gives you all the information, evidence and inspiration you need to put add news brands on your next media plan. Here you can find our latest award-winning case studies, as well as our extensive bank of brand partnerships.
Looking for facts, stats and our latest insights? Head to our research page.
Case Studies
Looking for inspiration behind what makes an award-winning campaign? You’ll find plenty of insights in almost a decade of case studies from the Newsworks Awards.
Advertiser: Bountiful CowWinner: Judges’ special recognition award Challenge Despite 96% of the population either reading, listening to or…
Advertiser: EuroMillionsAgency: Hearts & ScienceWinner: Best content partnership (over £250,000 media investment) Challenge EuroMillions once represented the ultimate…
Advertiser: ALDIAgency: StarcomHighly commended: Advertiser of the year Challenge ALDI has long held the crown as the go-to…
Partnerships
From longform personal reflections to interactive features and social media quizzes, brand partnerships have well and truly found a home in news brands. Take a look at our bank of brilliant examples across multiple platforms and industries.
For life’s fashionistas, spring means two things: lighter evenings and lighter layers. New Look and The Sunday Times’…
With mental health under considerable strain in UK society, Pandora wants the nation to love openly and boost…
From local club rugby in Gorseinon to the pinnacle of the sport, former Welsh rugby union player Dan…
Planning tools
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We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.
With it you will be able to determine:
- which channels are best at influencing different types of purchase
- which channels have the greatest influence at the different stages of the purchase journey
- how different media channels help consumers decide which brand/product to buy.
How to maximise your campaign profit return on investment
We know that delivering the best possible profit ROI from advertising is top of everyone’s agenda, as profit is fundamental for the success of any business.
This calculator has been designed to help media planners find the optimum level of investment for both print and digital news brands, as a proportion of the total annual media budget, for a range of categories and budget levels.
On the back of our trust research, Newsworks has designed a trust calculator to help provide agencies and advertisers with a more accurate measurement of the overall trust in their brand. This will act as a diagnostic tool to help identify areas to focus on in the future to increase levels of trust.
You’ll be able see your brand’s composite trust score and how it compares to the average – based on 150 brands that we tested in our research study. You can use the results to assess areas where a brand can improve on its trust score – remembering you want the lowest score possible for competency and risk and highest score for fame and familiarity.
