Planning
Multiplatform news brands offer advertisers a unique, effective environment to engage with readers throughout the marketing funnel. This section gives you all the inspiration you need to put news brands on your next media plan. Here you can find our latest award-winning case studies, as well as our extensive bank of brand partnerships.
Looking for facts, stats and our latest insights? Head to our research page.
Case Studies
Looking for inspiration behind what makes an award-winning campaign? You’ll find plenty of insights in almost a decade of case studies from the Newsworks Awards.
Despite 96% of the population either reading, listening to or watching news, advertisers have become more averse to placing their ads within news environments.
Netflix was launching ‘The Diamond Heist’, Guy Ritchie’s first documentary, retelling the attempted Millennium Dome robbery.
For decades, Tesco has delivered market-leading deals on its weekly groceries.
Partnerships
From longform personal reflections to interactive features and social media quizzes, brand partnerships have well and truly found a home in news brands. Take a look at our bank of brilliant examples across multiple platforms and industries.
Great Northern sends presenter and performer Alexander Armstrong on a train trip through East Anglia’s unexpected gems
Strawberries — the fruit synonymous with summer. Whether you fancy them in a bowl, in a pavlova or even in a sandwich, this advertiser content is full of ideas
The Standard partners with the luxury beauty brand’s new skincare collection developed with Swiss longevity biotech company Timeline
Planning tools
You’ve got the ambition — now nail the execution. Our tools below will help put together your next campaign in news brands, from optimising ad spend to improving your brand’s trust score.
We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.
With it you will be able to determine:
- which channels are best at influencing different types of purchase
- which channels have the greatest influence at the different stages of the purchase journey
- how different media channels help consumers decide which brand/product to buy.
How to maximise your campaign profit return on investment
We know that delivering the best possible profit ROI from advertising is top of everyone’s agenda, as profit is fundamental for the success of any business.
This calculator has been designed to help media planners find the optimum level of investment for both print and digital news brands, as a proportion of the total annual media budget, for a range of categories and budget levels.
On the back of our trust research, Newsworks has designed a trust calculator to help provide agencies and advertisers with a more accurate measurement of the overall trust in their brand. This will act as a diagnostic tool to help identify areas to focus on in the future to increase levels of trust.
You’ll be able see your brand’s composite trust score and how it compares to the average – based on 150 brands that we tested in our research study. You can use the results to assess areas where a brand can improve on its trust score – remembering you want the lowest score possible for competency and risk and highest score for fame and familiarity.
