The Standard partners with the luxury beauty brand’s new skincare collection developed with Swiss longevity biotech company Timeline
The range brings Timeline’s proprietary Mitopure longevity technology — previously used in supplements — into topical skincare for the first time.
Planned by Publicis UK, the multi-platform campaign leverages The Standard’s authority across beauty, science and wellbeing to reach high-value consumers in London and across the UK.
Featuring beauty editor Rose Beer and lifestyle director Suzannah Ramsdale, the partnership spans premium print and digital touchpoints, including native editorial features, a glossy cover wrap across 25,000 copies of The London Standard distributed to a premium-audience segment, solus newsletters, brand stories and geo-targeted JCDecaux DOOH.
The campaign launches with a live panel event at Selfridges on Saturday 4 July, featuring Ramsdale and beauty journalist Madeleine Spencer, exploring the connection between nutrition and longevity as part of Lancôme’s three-day Longevity Clinic pop-up.
