As the UK records its hottest June days in history, Boots’ cover wrap of the Daily Express encourages readers to look after themselves at the peak of the great British summer
Across a front-page cover wrap of the news brand on Friday 26 June, Boots makes the case for preparation across four quintessentially British summer scenarios.
Soltan SPF50+ sunscreen spray is handed over for the deckchair days when drizzle finally makes way for a heatwave; Biodance sheet masks are for the glamping weekends that don’t quite go to plan; P.Louise lip products for when you’ve been singing for three hours straight at a festival; and Wellthy hydration sachets for when the heat turns a fun run into something considerably less fun.
The campaign owns the message: to be ready for the beauty of British summer.
