Have you ever wondered how image-based ads perform differently from text-based ads? Do ads on right-hand pages beat ads on left-hand pages? How do digital news brand ads compare to print ads? Do you need proof that bigger ads score better with consumers than smaller sizes?
We can help.
Newsworks has partnered with RAMetrics, which tests hundreds of ads and articles a year across multiple measures, to provide a series of benchmarks that help you understand how news brand ads perform. We have also looked at how some measures have changed over time – we know, for example, that both print and digital news brand advertising is becoming more effective over time.
Of course, the major variable for any ad performance is the strength of the creative idea and there is a wide variation in scores as a result. The RAMetrics data allows us to show the average performances so that we can understand the impact of non-creative factors.
Below are a series of stories featuring some succinct analysis and accompanying charts available to download.
If you have any specific queries that you think we can help you with, please get in touch.
RAMetrics analysis
Does size matter? Is bigger better? We’ve always known, always had a gut-feeling about the answer to this question – but now we have proof.
In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of the internet mean the death of newspaper ads?
Does size matter? Is bigger better? We’ve always known, always had a gut-feeling about the answer to this question – but now we have proof.
This analysis using the latest RAMetrics data will help you decide whether text or images (or both!) is right for your campaign
