As the biggest-ever World Cup plays out, find out how news brands help advertisers connect with sports fans up and down the country
News brands sit at the heart of World Cup fever – they’re the place where fandom becomes part of everyday life, where moments become shared cultural experiences, and where brands can show up with meaning.
Across the UK, millions of sports fans turn to news every single day – over 15 million each month – creating one of the most powerful, consistent audiences available.
And these fans are more than spectators. They’re shoppers, hosts, travellers and enthusiasts, spending on everything from tech to experiences.
