Proven print: reassurance in a digital world
Canopy Media commissioned Altheo Insight to establish print inserts’ influential role at various stages in the consumer journey.
Is the medium still the massage?
Newsworks commissioned a combination of qualitative and quantitative research to investigate McLuhan's relevance following the digital revolution.
Pop goes the filter bubble
Research reveals that 63% of the nation want more serendipitous online content.
The IPA Databank study 2017
Peter Field analysed 108 UK cases from the IPA Effectiveness Awards Databank 2012-2016, to understand the business effectiveness of UK newsbrands.
Sample of one
Using TouchPoints data this study of people’s media habits in the communications industry shows how they differ from the general population.
The battle for attention
Research explores the importance of attention in a world saturated with infinite content.
Attention in a quality environment
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.
The ROI Study
Using the results from over 500 econometric models, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix.
Paying (for) attention
Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.
