Research

Welcome to our research library, packed full of fascinating research, useful stats and handy decks you can slide into your own presentations.

Here, you’ll find all the insight and evidence you need to prove the effectiveness of news brands for your campaign. See our latest and most topical studies below, or scroll down to find studies on effectiveness, news brand audiences, sector reports and more.

Youth: A Newsworks study

Our myth-busting research into the news habits of Britain’s 15–29-year-olds

Fact not fake

How trusted news brands help readers question fake news online

Trust. A Newsworks Report.

Trust is vital for profit growth — here’s how trusted environments benefit brands

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Youth: A Newsworks study

Our myth-busting research into the news habits of Britain’s 15–29-year-olds

TouchPoints: News brands are valuable to people and advertisers

An exploration of TouchPoints data on the relationship between people and news brands in 2024 All media planners…

Power of print

Print continues to deliver a powerful punch — these 10 charts show you how

RAM UK – benchmarking news brand ad performance

Ever wondered how image-based ads perform differently to price-based ads? Or how digital news brand ads compare to print ads?

Fact not fake

How trusted news brands help readers question fake news online

Trust. A Newsworks Report.

Trust is vital for profit growth — here’s how trusted environments benefit brands

The Bottom Line: Retail

With Black Friday behind us, Cyber Monday upon us and Christmas coming fast, we wanted to share more…

The Bottom Line

Brands are seeing a significant boost to their bottom line from investing in news brands, a new study…

Come Together

Eight out of 10 people want to put their differences aside and come together as a nation, a new study reveals.

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Tagline

Because journalism matters »

Research

Youth: A Newsworks study

Fact not fake

Trust. A Newsworks Report.

Youth: A Newsworks study

TouchPoints: News brands are valuable to people and advertisers

Power of print

RAM UK – benchmarking news brand ad performance

Fact not fake

Trust. A Newsworks Report.

The Bottom Line: Retail

The Bottom Line

Come Together

Travel: Flying high with news brands

Motors: Accelerate your brand’s advantage

Fashion: Be seen in news brands

Finance: Investing in news brands

Does size matter?

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Research

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