Research
Welcome to the research library, where you’ll find all the insight and evidence you need to prove the effectiveness of news brands. Our latest projects are highlighted below, or delve deeper into the three pillars of insight: ROI (Return on Investment), Context and Influence.
You can search for a specific research project using the search icon above. Alternatively you can filter project by their focus: ROI, Context or Influence.
The advertising community has a challenge. Finding the right content online to connect with young people when they…
An exploration of TouchPoints data on the relationship between people and news brands in 2024 All media planners…
10 charts showing some industry data highlights that proves the powerful punch print continues to deliver
Ever wondered how image-based ads perform differently to price-based ads? Or how digital news brand ads compare to print ads?
Over half of people believe they’ve been tricked into believing fake news. Newsworks research reveals that 79% of…
Trust and quality are now the two most important brand metrics when it comes to profit growth –…
