Black Friday is back – how advertisers can use news brands
Data shows that Black Friday is looking to have a resurgence in 2024 and our findings position news…
Data shows that Black Friday is looking to have a resurgence in 2024 and our findings position news…
10 charts showing some industry data highlights that proves the powerful punch print continues to deliver
Ever wondered how image-based ads perform differently to price-based ads? Or how digital news brand ads compare to print ads?
With Black Friday behind us, Cyber Monday upon us and Christmas coming fast, we wanted to share more…
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study…
Advertisers are seeing more positive and longer-term business effects when they invest in news brands, a new study has revealed
Effectiveness expert Peter Field analysed the very large business effects of a further 38 UK 2018 cases from the IPA Effectiveness Awards Databank.
Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.
By under-utilising news brands in both print and digital, brands are losing out on £3 billion of potential campaign profit.
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