Research
Welcome to our research library, packed full of fascinating research, useful stats and handy decks you can slide into your own presentations.
Here, you’ll find all the insight and evidence you need to prove the effectiveness of news brands for your campaign. Find our latest thought leadership, plus studies on effectiveness, news brand audiences, sector reports and more below.
Thought leadership
Whether you want to know about the vital role of trust in advertising, understand news brands’ diverse audiences or see what would happen in a world without news, our award-winning thought leadership has plenty of insights.
Newsworks’ new research proves clear link between high-attention digital media and advertising effectiveness
Our myth-busting research into the news habits of Britain’s 15–29-year-olds
How trusted news brands help readers question fake news online
Sector decks
Whatever your brand, news brands are an effective advertising space. From fashion to finance, these reports give you the low-down on how different sectors can harness trusted journalism.
As temperatures drop, style heats up. Searches for ‘winter fashion’ peak in mid-October as readers refresh their wardrobes for the colder months.
Content partnerships make strong connections with readers and a real difference to those all-important KPIs.
This Black Friday research helps put your brand at the front of the queue
Format and placement analysis
What size is right for your ad? Is text or images better for your campaign? These decks are all about how format and placement can enhance your advertising.
Is bigger better? Can small be mighty? Find out all about size here.
Images, text or both? This deck explores what combination is right for your campaign
Digital opens a world of new opportunities, but there’s plenty of room for print too
Effectiveness
What is the power of quality when it comes to effective advertising? How can advertisers maximise ROI from their campaigns? Learn about all this and more in our archive of effectiveness studies.
Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.
Newsworks and the AOP partnered with Neuro-Insight to investigate the effect of context on brain responses to identical ads.
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.
From attention to young readers, you’ll find all our research here in alphabetical order.
