Speaking from the main Factory Stage at MAD//UpNorth in February, Newsworks research and insight director Heather Dansie shares how retailers can harness news brands’ vibrant and diverse youth audiences
Busting key industry misconceptions, Dansie explores how young people value news as a significant part of their online lives, how their values align more closely to their parents than expected and how advertisers can use news brands to engage with this elusive audience.
Want more from our ‘Youth’ research? We’ve got plenty more insights in the ‘Youth’ section of our website.
