Listen to our topline ‘Attention’ study findings from Newsworks’ Heather Dansie, plus insights from effectiveness expert Peter Field, Lumen’s Mike Follett on what attention means for advertisers today.
Newsworks media executive Coral Lamontagne unpacks the key findings from our latest ‘Attention’ study, exploring what attention really means, how it’s measured and why context has never mattered more.
After nearly a year of analysis, the research was first teased at Media360 in Brighton, with an official launch on the Adwanted Future of Media Manchester stage in September 2025.
Dansie, Field and Follet continued the conversation on ‘The Media Leader Podcast’, discussing how the industry has drifted away from high-attention, high-impact media and why that matters for effectiveness.
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