Readers’ trust in news brands has risen 15% since the start of the pandemic, according to the latest IPA TouchPoints release
Meanwhile, demonstrating the strengthening relationship between news brands and their audiences, the number of people who said “I feel a connection with my favourite national newspapers” has risen 12%.
Elsewhere, more people are recognising the importance of campaigning journalism and news brands’ contribution to society, with the number of people agreeing they “like reading particular national newspapers because they campaign on issues that are important to me” rising by 8%.
In addition, 7% more people agreed “the world would be a poorer place without national newspapers’ professional journalism and investigations”.
The average time users spend with news brands remains relatively stable; however, mobile saw a significant increase compared to the previous data release in November 2021. Readers now spend an average of 53 minutes a day accessing news brand content on their phones, an increase of 8%.
Meanwhile, users access news brand content by desktop for an average of 55 minutes per day and by tablet for 1 hour 4 minutes.
For print, readers spend one hour and 16 minutes with their daily newspaper on days they read the paper, rising to one hour and 28 minutes with their Sunday newspaper.
