Lloyd joins in a raft of new hires that include Kate Chaplin as head of news video and Laura Payne as head of video production
Lloyd will be responsible for driving a video-first commissioning strategy, creating brand new agenda-setting video output and premium original formats and series.
Victoria Newton, editor-in-chief of The Sun, said: “I am thrilled to welcome Jon to The Sun.
“With his successful track record of producing quality programming, allied with Kate and Laura’s huge expertise, Jon is perfectly placed to lead The Sun’s video output as we add another dimension to our brilliant digital journalism.”
Lloyd, director of video, said: “It’s an incredible time to be joining The Sun as we increase our high-quality video content, putting it at the heart of our story-telling, and transform this UK institution into a ground-breaking audio & visual content producer and platform.”