The Standard teams up with British Airways to launch a high-impact digital content partnership in support of the Red Roses as they chase World Cup glory this summer.
The campaign, which coincides with the tournament kick-off, celebrates women’s rugby from grassroots passion to global success, and shines a spotlight on the players who have propelled the England squad to become the number one team in the world.
Running across The Standard’s digital platforms, the partnership combines long-form storytelling, video and striking display formats to engage audiences with the drama, determination and spirit of the women’s game.
The Standard’s head of commercial content and design Tory Frost says: “The Red Roses are not just competing for a trophy — they’re inspiring a generation. We’re proud to stand behind them with British Airways, bringing their stories to life in a way that captures the grit, glory and growth of the women’s game.”
