With its promise to keep marathon runners well fed across the finish line, it’s a brilliant ad from Burger King and Walk-In Media that has taken top spot in our seasonal poll
When you’ve just run 26 miles, you deserve a dinner of champions. Burger King and Walk-In Media’s campaign offers a buy one get one free Whopper for anyone with a well-earned finisher’s medal.
As our ‘ad of the spring’ winner, this campaign goes through to the ‘ad of the year’ final shortlist, which pits the very best campaigns from our polls against each other to find our ultimate champion (and the worthy recipient of a shiny Newsworks Awards trophy).
Also joining Burger King and Walk-In Media in the final shortlist will be our fantastic runners-up: Primark and Starcom and Woodland Trust and MI Media. The result was determined by weighting the results of our industry poll against those from our specially commissioned RAM readers panel.
There’s even more cause for celebration: congratulations to our prize draw winner, Sacha Feldman from Publicis Media. Enjoy a £100 bar tab on us to kick off summer in style.
See all 12 shortlisted ‘ad of the spring’ campaigns here.
