Newsworks’ insight director Denise Turner will be joined by Alison Phillips, editor-in-chief of The Mirror, and Pippa Glucklich, incoming CEO of Electric Glue, at Mediatel’s upcoming Future of Brands event.
The trio will discuss the lost art of listening in a live session on Wednesday 21 April, in a bid to understand the role that news brands and advertisers can play in bringing the nation together again.
The last few years have seen the country polarised across several fault lines, from the 2016 Brexit referendum through to the coronavirus pandemic, leading to people being more entrenched in their own world views and forgetting to listen to one another.
But latest Newsworks research has identified a more optimistic trend, that people are willing to respect other’s opinions and start to listen to each other once again.
Under Phillips’ editorship, The Mirror has looked into this issue as part of its project ‘Britain Talks’, which aims to unite our divided country by bringing people with opposing views together.
Meanwhile, Glucklich has vast experience from her previous roles at Dentsu Aegis, Starcom and Arena Media. She was recently appointed CEO of the independent media agency Electric Glue. She is also on the board of the charity Mind UK and a non-executive chair of freelance talent business, Liberty Hive.
Turner will lead the session, drawing on key insights from an in-depth state of the nation study from Newsworks, which has been conducted over a number of years to gain a deeper understanding of societal shifts over the past few years.
They will be in good company as the new, two-day Mediatel Future of Brands event, focuses on themes including the evolution of media, authenticity and trust. Other sessions include ‘Why authenticity and trust are key to building brands with purpose and profit’, and ‘Is your brand fit for the future?’. You can register for Mediatel’s event here.
The full findings of Newsworks’ new ‘Come Together’ research will be unveiled at a Newsworks event on 7 May.
