This new move is part of the Guardian’s strategy to become more global and more digital
Dave Strauss, vice president of revenue operations and strategy for the Guardian US, will lead the new global team. Strauss’s career is rooted in data-driven thinking, analytics and a strong background in publishing. An experienced leader, he also brings strategic expertise and industry recognition to the role.
Led by Strauss, the new team also includes Duane Thompson, head of digital optimisation in the UK and Tara Peck, programmatic account director in Australia. Both Thompson and Peck will report directly to Strauss, while maintaining close ties with their respective regional leaders. This new operation will be overseen by global chief advertising officer Imogen Fox.
The new team will unify global resources and expertise, allowing for more direct relationships and better control over digital inventory internationally. As always, the focus remains on ensuring that all advertising on the Guardian is high quality, presented in a premium environment and respectful of its readers.
Strauss said: “I’m honoured to lead this newly unified team at such a pivotal time in the digital advertising landscape. Having a more streamlined and strategic approach globally will benefit both our clients and readers worldwide.
“I’m excited to build on our strong foundations and drive continued growth in alignment with the Guardian’s mission and values.”
