Stand out ads this week including Tesco and M&S

It’s the everyday things that matter in this week’s stand out ads gallery. Asda helps readers navigate their kids’ growth spurts, M&S ensures beauty doesn’t cost a pretty penny and Lidl offers more dough for less dough — magic!

Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here.

Tesco

M&S

Lidl

Defender

Specsavers

Ristorante

O2

Sky Sports

The National Lottery

British Gas