Even though the maritime holiday provider has been unaffiliated with P&O Ferries for two decades, P&O Cruises’ shared name has caused confusion in the aftermath of the ferry company’s redundancy scandal
Despite having nothing to do with P&O Ferries, P&O Cruises’ brand health has declined sharply, simply for looking like it belongs to the same company.
P&O Cruises used an ad campaign across several news brands this weekend to rectify this issue, taking a tweet from an angry social media user and explaining the situation. This campaign also cleverly utilised contextual placements next to relevant editorial about P&O Ferries, helping readers to understand the difference between the two companies in real time.
