National news brands have a combined daily readership of 24 million people in the UK, the latest data release from PAMCo shows
This impressive daily reach is in line with Instagram’s audience and well ahead of both TikTok and X, which reach 12 million and seven million per day respectively.
Overall, print maintains a daily readership of seven million, while 19 million daily digital readers consume news brands, with the huge majority — 17 million — of those being mobile consumers.
Further analysis reveals that eight in 10 adults, or 45 million, read a news brand every month, while the weekly number is now 38 million.
News brand readership is strong across the entire UK, with no region dipping below 78% monthly reach. The South East leads at 84%, closely followed by the North West (83%), the South West (83%), and London (81%).
Jo Allan, CEO of Newsworks, said: “Every single day millions of people from across the country choose to access the journalism they know they can rely on and trust, and in array of dynamic formats including print, digital, podcast, video and newsletter.
“Whichever way you cut it, these readership numbers are huge and will be invaluable to any advertiser looking to reach engaged, loyal audiences in trusted environments.”
Today’s PAMCo release also includes, for the first time, data from the collaboration with Barb’s highly respected Establishment Survey, which has been roundly applauded by media agencies.
Emma Holden, managing director of PAMCo, said: “Our collaboration with Barb represents a significant step forward in strengthening audience measurement. By delivering a more robust and representative data sample, this partnership will provide deeper insights that benefit published media, along with their agency and advertiser partners.”
Nick Brown, client investment director, Starcom, said: “As soon as you start a media career you are taught that Barb and PAMCo are the gold standard in measurement. Seeing them come together to drive more meaningful face to face interviews of higher quality maintains that gold standard.”
Craig Smith. senior director, investment at WPP Media, said: “In this ever-transforming and sometimes opaque media landscape, it is great to see published media continuing to be proactive in evolving and improving the way it captures more robust and representative readership figures. Published media prides itself on its gold standard of reporting measurement and Barb has long been held as the industry leader, and this partnership with PAMCo will be hugely helpful in providing even greater clarity to media planners and the industry more generally.”
Glyn Williams, director of trading and accountability, PHD, said: “This is good news for the Publishing sector. The PAMCo and Barb partnership will deliver an improved data set, enhancing the way audiences are connected and understood, in turn enabling us to improve efficiencies for our clients.”
The findings come from the latest PAMCo H2 2025 data release, covering the period between June 2023 and June 2025 fused with June 2025 data from Ipsos Iris.
‘UK news brand reach’ refers to the total brand reach of the following titles: Express, Daily Mail, Mirror, Daily Star, The Telegraph, The Guardian, The Observer, The Independent, the i, The Sun, The Times, The Standard, Metro
