It’s been lovely to see some of you down in Brighton this week for Media360, where Campaign’s UK editor-in-chief Gideon Spanier chaired a panel discussing our latest trust research. Spanier was joined by Peter Field, Wavemaker’s Elliott Millard and Boots’ Helen Jeremiah to explore trusted news brands’ role in boosting key business effects and how advertisers can measure trust more accurately and meaningfully. Read more here.
Elsewhere, we launched the second series of our ‘Future of News’ interviews this week, speaking to more industry rising stars to get a glimpse of the newsrooms of tomorrow. Kicking us off is The Sun’s political reporter Noa Hoffman, who speaks about her tenacious route into journalism, her proudest moment so far and her experience covering a particularly tense Tory party conference.
Check out the winner of April’s ad of the month vote, what made our weekly lists of top news brand content and stand out ads, as well as more news from news brands below.
STAT OF THE WEEK:
News brands have skyrocketed in importance
Peter Field on the significant increase in news brand effectiveness since the rise of fake news in 2016
