The publisher creates a bespoke Beauty Finder tool and Emmys sub-channel as part of their partnerships with Sky and L’ Oréal.
Together with L’Oréal, the news brand created a bespoke Beauty Finder tool in a campaign brokered by Wavemaker.
An adaptation of MailOnline’s Femail Fashion Finder, the tool features five make-up looks (including red carpet features) in relevant editorial – complete with links for readers to click straight through to shop the products. The tool will be live for four months.
In an Emmy-specific campaign, Mail Metro Media also partnered with Sky to create an Emmys sub-channel on MailOnline, in a partnership brokered by Mediacom.
The limited-run site Behind the Screens, features Emmys content including nominations, interviews and insider gossip as part of a wider partnership with the media owner.
Keen to champion more of its quality original programming, Sky’s initial aim was to celebrate its suite of nominations at the prestigious awards – particularly their original series, Chernobyl – which on the night took 10 of their total 34 wins.
Mail Metro Media Executive Director, Dominic Williams said: “We’re thrilled to partner with Sky and L’Oréal for these two campaigns, which have launched at a key time in the showbiz calendar. At Mail Metro Media, we thrive on being innovative with our digital solutions and are constantly developing new platforms with our advertising partners.”
Source: Mail Metro Media
