The start of a new chapter? A multimedia brand partnership from The Independent and the Department for Business and Trade follows five UK businesses looking to make it stateside
A digital wrap on The Independent’s homepage links through to partner video content specially created for the news brand’s Independent TV platform. The five-part series ‘Big in America’, presented by businesswoman and presenter Alex Polizzi, explores the stories of five British businesses looking to grow exports in the US with help from the Department for Business and Trade.
The first episode tells the story of Leicester-based printers Willsow, designers of the first-ever plantable children’s books. Determined to take Willsow international, owner Tom Wilson heads to New York to see if his business has what it takes to succeed stateside.
See the first episode here.
