The Mail’s collection of TikTok accounts has soared past 20 million followers after a bumper few months of growth, while the main Daily Mail news page now has 14.1 million followers
Videos on the Mail’s portfolio of accounts – which includes Sport, UK, Royals, Australia, Showbiz and Crime — have now been viewed more than 19 billion times in 2024 so far.
With nearly a quarter of 18-24 year olds across the world getting their news from TikTok, the Mail’s diverse range of content has captivated the attention of a new generation of viewers.
Daily Mail editor-in-chief, Ted Verity said: “This is a fantastic achievement and a huge tribute to the team globally — they work tirelessly to create content around the clock, bringing our trusted brand of seriously popular Daily Mail journalism to an entirely new audience.”
MailOnline head of social video, Phil Harvey added: “Daily Mail’s exceptional growth on TikTok is a testament to the power of the brand to cut through on any platform.
“In 18 months, we have quadrupled our total followers thanks to the hard work and dedication of a driven team of content creators and journalists across the global newsroom.”
