Celebrating brilliant advertising
in news brands
Overview
The 2025 Newsworks Awards return to celebrate, recognise and reward the very best advertising in news brands, from effective and innovative multi-platform ads to purpose-led, sustainable-friendly campaigns, as well as beautifully designed, cleverly crafted, quick-witted ads and everything brilliant in between. We’ll also give kudos to the ultimate advertiser of the year.
Submissions were judged by a top line-up of brand and agency leaders and chaired by Rachel Eyre, chief customer officer at Asda. See the final shortlisted entries below.
The winners will be announced at an awards party at the spectacular 12th Knot roof top bar on London’s South Bank on Tuesday 2 December, with an unrivalled backdrop of the River Thames and St Paul’s Cathedral.
Key Dates
1 September – Open for entries
6 October – Deadline for entries
11 November – Shortlist announced
02 December – Awards party
Newsworks Awards 2025 Shortlist
Best display campaign
British Gas, Meet The Thing Family – An Unmissable Metro Takeover, OMD UK
Canva, Design Against Dull, OMD UK
Netflix, Diamond Heist, iProspect
Neville Johnson (BHID), Evolving Media Strategy for Sustained Brand Growth, Vega
Princess Cruises, Princess Cruises & The Telegraph, the7stars
SMARTY Mobile, SMARTY Mobile x Flexibility, Zenith UK
Tesco, Tesco Clubcard Prices: Ten Years of Front-Page Value Leadership, EssenceMediacom
Best content partnership
up to £250k media investment
ALDI, ALDI Specially Selected, Starcom
Blacklane, The Art of Summer Travel with Blacklane, Craft Media London
Continental Tyres, A Scrum of Success – Continental Tyres’ Strategic Triumph at the Six Nations, EssenceMediacom
Macmillan, The Will Becomes Real, Turning Intention into Action, Zenith UK
Specsavers, National conversation, MG OMD
UKTV, Wicked Whispers, Arena Media
Best content partnership
over £250k media investment
Allwyn, EuroMillions, Hearts & Science
AXA, Startup Angels: Helping Britain’s Founders Take Flight, Wavemaker
Boots, With you for life’s highs and lows, EssenceMediacom
Marie Curie, Marie Curie & Mail Metro Media, Medialab Group
MHR, MHR x The Telegraph: World of Work 2050, December19
Wickes, Where there’s a Wickes, there is a way, Carat
Best contextual campaign
Allwyn, Winning across the nation with Lotto & Reach, Hearts & Science
Alzheimer’s Society, Dementia Action Week 2025 with Mail Metro Media, Medialab Group
Boots, News brands heat up Boots growth in partnership with Reach, EssenceMediacom
Butcher’s Dog Food, Healthy Heart Pawsitive Mornings, Notorious Communications
Macmillan, The Will Becomes Real, Turning Intention into Action, Zenith UK
MSI Reproductive Choices, Signed Away, JAA Media
Best tactical ad
PepsiCo Walkers, It’s Crunch Time, OMD UK
Stellantis, Leapmotor EV Grant Campaign, Starcom
TNT Sports, TNT Sports Start of the Season, PHD UK
Who Gives A Crap, The Guardian Ad, The Specialist Works
Best social impact campaign
Alzheimer’s Society, Dementia Action Week 2025 with Mail Metro Media, Medialab Group
Go.Compare, Helping community rugby keep the lights on, Hearts & Science and Drum
Marie Curie, Marie Curie & Mail Metro Media, Medialab Group
MSI Reproductive Choices, Signed Away, JAA Media
Most effective campaign
ALDI, ALDI Gift of ROI Christmas 2024, Starcom
Boots, Boots health: delivering healthy returns whilst supporting the nation’s health and wellbeing, EssenceMediacom
Holland & Barrett, Using the power of news brands to build trust and consideration, Carat
Marie Curie, Marie Curie & Mail Metro Media, Medialab Group
MHR, MHR x The Telegraph: World of Work 2050, December19
SMARTY Mobile, SMARTY Mobile x Flexibility, Zenith UK
Ad of the year
Andrex, PHD UK
Celebrity Cruises, Mediahub
Continental Tyres, EssenceMediacom
Mr Muscle, OMD UK
Nationwide, Wavemaker UK
Next, iProspect UK
P&O Ferries, Assembly Global
PepsiCo Walkers, OMD UK
Waitrose, MG OMD
Advertiser of the year
ALDI, ALDI Advertiser of the Year, Starcom
Tesco, Tesco Clubcard Prices: Ten Years of Front-Page Value Leadership, EssenceMediacom
The Newsworks Awards – 2024 Winners
OMD, EssenceMediacom, Wavemaker, UM London and Mindshare were among the winners at last year’s awards.
Click on the images below to find more about each of the winning campaigns or download all our case studies as a PDF.
