What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
Effectiveness expert Peter Field analysed the very large business effects of a further 38 UK 2018 cases from the IPA Effectiveness Awards Databank.
Surveys show that both marketers and agencies view news brands as low in the pecking order for both brand building and sales effectiveness
A white paper exploring the psychology behind consumer decision-making in an online world.
Advertisers are seeing more positive and longer-term business effects when they invest in news brands, a new study has revealed
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study…
An exploration of TouchPoints data on the relationship between people and news brands in 2024 All media planners…
