What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
Research explores the importance of attention in a world saturated with infinite content.
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.
Using the results from over 500 econometric models, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix.
Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.
Analysis of the IPA Effectiveness Awards shows that including newsbrands in the media mix improves business performance.
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
