What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
Newsworks and the AOP partnered with Neuro-Insight to investigate the effect of context on brain responses to identical ads.
Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising.
Ben Dudley implements a two-pronged measurement solution to provide proof of digital newsbrand effectiveness.
Canopy Media commissioned Altheo Insight to establish print inserts’ influential role at various stages in the consumer journey.
Newsworks commissioned a combination of qualitative and quantitative research to investigate McLuhan’s relevance following the digital revolution.
Peter Field analysed 108 UK cases from the IPA Effectiveness Awards Databank 2012-2016, to understand the business effectiveness of UK newsbrands.
