What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
Surveys show that both marketers and agencies view news brands as low in the pecking order for both brand building and sales effectiveness
Effectiveness expert Peter Field analysed the very large business effects of a further 38 UK 2018 cases from the IPA Effectiveness Awards Databank.
Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.
Exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.
By under-utilising news brands in both print and digital, brands are losing out on £3 billion of potential campaign profit.
A combination of qualitative and quantitative research to investigate the concept of trust and how it applies to news media.
