What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.
Research explores the importance of attention in a world saturated with infinite content.
Peter Field analysed 108 UK cases from the IPA Effectiveness Awards Databank 2012-2016, to understand the business effectiveness of UK newsbrands.
Newsworks commissioned a combination of qualitative and quantitative research to investigate McLuhan’s relevance following the digital revolution.
Canopy Media commissioned Altheo Insight to establish print inserts’ influential role at various stages in the consumer journey.
Ben Dudley implements a two-pronged measurement solution to provide proof of digital newsbrand effectiveness.
