What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
The company you keep looks at why context matters, especially in an age where there is an attention deficit.
Examining the consumer decision journey, with a focus on the roles of different media channels along the path to purchase.
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
Analysis of the IPA Effectiveness Awards shows that including newsbrands in the media mix improves business performance.
Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.
Using the results from over 500 econometric models, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix.
