Cultural relevance isn’t a vibe. It’s a revenue. Worth billions.
Culture moves in real time. Brands that keep up grow. Learn how investing in trusted journalism keeps brands culturally relevant and commercially effective – from the headlines to the bottom line.
In this exclusive preview session, Newsworks will reveal new evidence that puts a commercial value on cultural relevance for the very first time.
Join us on the Creator Economy + Culture Marketing stage at 10:45 on Day One, Tuesday 7 July, to hear the highlights from Newsworks’ upcoming research on cultural relevance, which will be released in full later this year.
- Event: MAD//Fest 2026
- Speaker: Heather Dansie, insight & research director, Newsworks
- Date: 7 July 2026
- Time: 10:45 to 11:05
- Stage: Creator Economy + Culture Marketing
Want to find out more? Get in touch.
