Discussing one of the biggest challenges facing the digital advertising industry, Newsworks’ Executive Chair Tracy De Groose will be speaking at IAB UK’s first ever Digital Trust Forum this January.
When it comes to blacklists and whitelists, a simple black and white approach doesn’t cut it. Without a standardised industry approach to content verification, quality online journalism is really suffering. De Groose explores how we can get the balance right.
The IAB’s inaugural Digital Trust Forum takes place at the British Museum on Wednesday 22 January and brings together industry experts, highlighting the work being done to improve online advertising for everyone.