dmg media has made a significant investment in a US generative artificial intelligence platform that aims to compensate news publishers fairly for their work
In a first for the company, dmg media has taken an equity stake in ProRata.ai, a Californian start-up whose technology credits and pays copyright holders, on a per-use basis, when their content is used in a Gen-AI response.
In its first commercial partnership with a Gen-AI platform, dmg media will give ProRata.ai access to its content for a consumer answer engine to be launched later this year.
Rich Caccappolo, vice chairman, dmg media, said: “The rise of large language models and real-time content scraping represents a material threat to the news industry. There is a critical need to attribute content used by LLMs to generate answers and compensate all content creators for their work.
“ProRata’s platform is a vital first step toward advancing accurate and fair attribution and promoting transparency. It could be the cornerstone of a sustainable economic model for news publishers, giving them the incentive to continue investing in high-quality, informative journalism.”
ProRata’s algorithms analyse AI output, measure the value of each piece of contributing content and calculate how much content owners are paid.
This attribution method is designed to ensure that copyright holders share in the upside of Gen-AI by being credited and compensated for their content.
