The issue recognises the industry’s top performers.
Campaign’s review of 2020 looks at the highlights of a year that has changed the industry for many years to come.
In a note to readers, UK editor-in-chief Gideon Spanier wrote: “This has been an epic year and we have tried to capture the magnitude of these extraordinary times.”
Touching upon subjects such as diversity, Covid-19 and technology, who would have thought at the start of the year that the NHS would make Campaign’s ‘Top brand’ of the year.
Our news brands were applauded for their creativity and commerciality and here are a few highlights.
Dominic Williams, executive director for advertising, Mail Metro Media was number five on the ‘Top commercial chiefs’ list for his work driving openness, collaboration and innovation. His work led to the publisher picking up ‘Commercial Team of the Year’ at this year’s Campaign Publishing Awards.
Another commercial chief who made the list was Dominic Carter, group chief commercial officer, News UK. In addition to leading the way for diversity at The Sun and The Times, Carter has overseen the launch of a new digital audio advertising platform and the set-up of Times Radio.
In the ‘Top press ads’ feature, the government and newspaper industry’s ‘All together’ campaign was ranked number five. An industry first, the ongoing campaign launched via a nationwide cover wrap, has kept the nation informed and united throughout the coronavirus pandemic.
Looking ahead, Spanier wrote a brilliant opinion piece in the edition titled ‘A year that has changed the ad industry for the better’. It finished with “creativity, informed and inspired by technology, offers a bright future in a Covid world”.
