Canva redesigns Metro’s front page masthead, showcasing its creative potential to readers in an eye-catching cover wrap
The redesigned front page catches readers attention as part of Metro’s OOH extension in partnership with JCDecaux.
Natasha Acquisto, head of innovation & partnerships at Metro, said: “It was a joy working with Canva and OMD to bring to life its creative message of ‘design against the dull’. Reaching a valuable commuter audience, Metro is a prime fit to inspire our five million UK readers to turn to Canva’s powerful design tool and liven up previously lacklustre presentations.
“Our creative capabilities are unrivalled among newsbrands, enabling ambitious advertisers like Canva to innovate freely by redesigning our front page as if it were created using its design tool.”