Fortnum & Mason lets the love flow through fantastic double-page format

Just in time for Valentine’s Day, Fortnums’ double-page spread takes readers’ expectations of ES Magazine’s format and turns them on their head

In this cork-popping creative, the imagery in the conventional full-page ad spills out across the opposite page, with a flurry of hearts and colour flowing across a “story” about the eight types of love in Ancient Greece.