We’re back from our holidays and can’t wait to get back in the swing of things. In case you missed it, take a look at some of the summer’s best creative from Sky, Nationwide and more in our stand out ads gallery. Meanwhile, vote for your favourite news brand ad from July and August in our hotly-contested ad of the month poll.
Meanwhile, the IPA’s campaign encouraging advertisers to maintain marketing spend during uncertain economic times has appeared across news brands this week. Speaking to business leaders, the ad states that “a short term reaction is never as effective as long-term investment”. Read more here.
Also be sure to read the latest ’10 minutes with’ interview with MediaCom’s Jakob Hake, as well as other stories you may have missed from the last few weeks below.
PS: Keep your eyes peeled on our socials and newsletter next week — something very exciting is just around the corner…
STAT OF THE WEEK:
87% of respondents said they expected to hear from brands just as much if not more during the current economic uncertainty…
…according to recent Reach Solutions research into consumers’ expectations for brands during the cost-of-living-crisis
