This month’s ad of the month shortlist puts that feelgood feeling front and centre, whether that’s embracing the Wimbledon rain, celebrating a huge jackpot win or just enjoying a classic chippy tea. Take a look at some top creative and vote for June’s ad of the month below
Sipsmith
The perfect escape to something dry when rain stops play at Wimbledon, this ad speaks to all those looking to enjoy a bit of ‘gin and deuce’ this summer. Using a classic bit of British tongue-in-cheek humour, those swanning off to the official tennis of Sipsmith will know exactly where to turn to.
Estrella Damm
From Wimbledon to Barcelona, the Spanish summer spills right across the webpage in this wrap. These beautiful illustrations help evoke the cool tastes of the Catalan capital wherever readers are.
McCain
Carrying on in that vein, this ad reminds us we don’t need to dream of warmer climes to enjoy that feel-good feeling. McCain prioritises imagery to encapsulate that “fries feeling” — as simple as a cheeky midnight snack with a friend.
Uber
A brilliant example of harnessing its format, this ad uses a campaign split across two separate pages to great effect. Leaning into what readers may assume about Uber’s drivers and confronting those assumptions across the next page, the creative exploits news brands’ narrative power.
The National Lottery
What would you do with “dream come true money”? Whether you’d also go with yachts and dancing dolphins or you have your own ideas, you can’t help but feel the winning feeling with this exciting wrap.
HSBC
Are you sitting comfortably? We talk a lot about engaged readers but this ad takes things literally. HSBC’s wrap brings opportunity to readers wherever they are, giving them the power to kickstart their investment plans.
Renault
Like Swatch and Omega earlier this year, the automotive company uses the element of mystery to keep readers on tenterhooks. This news brand ad was a cryptic preview for Renault’s wider campaign around Father’s Day, following fathers and their daughters named Nicole in homage to its famous “Papa and Nicole” ads from the 1990s.
Travel Texas
It can be hard to narrow down a destination when you’ve got a severe case of wanderlust. This vibrant interactive ad from the Texan tourism board offers holidaymakers all they could want in a single location, showcasing the arts, history and more to be found in the Lone Star State.
This poll has now closed. The winner will be announced in this week’s News from Newsworks newsletter
