Thursday 21 November 2024

Case studies

These case studies showcase the best examples of advertising across print and digital news brands. Each campaign below demonstrates how news brands were used to deliver one of six communication roles:

Address an issue: focus on a specific issue or event

Change minds: change consumer opinion of a brand

Fame & stature: create the sense of brand momentum

Build trust: consolidate or develop a brand's reputation

Education & understanding: develop consumer understanding of a brand

Prompt action: cause consumer action, directly or indirectly impacting sales

20 November 23

Aviva – Innovative contexts help solve financial puzzles

Publicis Media – Aviva

20 November 23

Asda – ‘Have your Elf a Merry Christmas’

Spark Foundry – Asda

20 November 23

Sarson’s – Fryday

Bicycle London – Sarson’s

20 November 23

Boots – Project You, Health Check Campaign

EssenceMediacom & The Pharm – Boots

20 November 23

Scottish Widows – How a news brands crusade got all the way to Rishi Sunak

Zenith – Scottish Widows

20 November 23

Asda – ‘Romaine calm’ & ‘Bean there’

Spark Foundry – Asda

20 November 23

Disasters Emergency Committee – The power of news media in an emergency

JAA – Disasters Emergency Committee

20 November 23

Halifax – Who knew banks could do ‘community’?

Zenith – Halifax

20 November 23

GambleAware – Let’s Open Up About Gambling

OmniGov @ MGOMD – GambleAware

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Tagline

Because journalism matters »

Aviva – Innovative contexts help solve financial puzzles

Asda – ‘Have your Elf a Merry Christmas’

Sarson’s – Fryday

Boots – Project You, Health Check Campaign

Scottish Widows – How a news brands crusade got all the way to Rishi Sunak

Asda – ‘Romaine calm’ & ‘Bean there’

Disasters Emergency Committee – The power of news media in an emergency

Halifax – Who knew banks could do ‘community’?

GambleAware – Let’s Open Up About Gambling

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