Planning
News brands offer advertisers a unique environment to advertise in. Here you can find all the information, evidence and inspiration you will need to add news brands to your next advertising plan.
From step by step guides on the planning process, to planning tools and case studies. You can find it all below.
If you’re looking for the latest news brand facts and stats, including detailed audience numbers and effectiveness evidence head to our numbers section.
Latest award winning campaigns
Our collection of case studies showcases the power and effectiveness of news brands at achieving a wide range of goals and marketing objectives like driving immediate action, educating an audience about a new product or changing negative brand perceptions. News brands have the audience and platforms to deliver.
Nuts and bolts of planning
Here’s all the evidence and inspiration you need to get the most out of news brands, whatever your marketing campaign objectives.
By breaking down the key elements of the advertising planning process, we’ve created a tool box of research findings and case studies for each step, aimed at maximising the effectiveness of your activity in news brands.
Planning tools
Whether you’re maximising PROI or navigating consumer journeys, use our bespoke media planning tools to gauge how and when news brands should be used in your advertising campaign.
We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.
With it you will be able to determine:
- which channels are best at influencing different types of purchase
- which channels have the greatest influence at the different stages of the purchase journey
- how different media channels help consumers decide which brand/product to buy.
How to maximise your campaign profit return on investment
We know that delivering the best possible profit ROI from advertising is top of everyone’s agenda, as profit is fundamental for the success of any business.
This calculator has been designed to help media planners find the optimum level of investment for both print and digital news brands, as a proportion of the total annual media budget, for a range of categories and budget levels.
On the back of our trust research, Newsworks has designed a trust calculator to help provide agencies and advertisers with a more accurate measurement of the overall trust in their brand. This will act as a diagnostic tool to help identify areas to focus on in the future to increase levels of trust.
You’ll be able see your brand’s composite trust score and how it compares to the average – based on 150 brands that we tested in our research study. You can use the results to assess areas where a brand can improve on its trust score – remembering you want the lowest score possible for competency and risk and highest score for fame and familiarity.
