Research
Welcome to the research library, where you’ll find all the insight and evidence you need to prove the effectiveness of news brands. Our latest projects are highlighted below, or delve deeper into the three pillars of insight: ROI (Return on Investment), Context and Influence.
You can search for a specific research project using the search icon above. Alternatively you can filter project by their focus: ROI, Context or Influence.
Using TouchPoints data this study of people’s media habits in the communications industry shows how they differ from the general population.
Research explores the importance of attention in a world saturated with infinite content.
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.
Using the results from over 500 econometric models, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix.
Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.
Analysis of the IPA Effectiveness Awards shows that including newsbrands in the media mix improves business performance.
