Paying for video attention
Lumen and Unruly teamed up to cover the ‘where’ and the ‘who’ when it comes to video content and news brands.
Attention = sales
Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.
The value of quality
Exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.
Planning for Profit
By under-utilising news brands in both print and digital, brands are losing out on £3 billion of potential campaign profit.
What’s the fuss around trust?
A combination of qualitative and quantitative research to investigate the concept of trust and how it applies to news
Context matters
Newsworks and the AOP partnered with Neuro-Insight to investigate the effect of context on brain responses to identical ads.
The power of context: white paper
Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising.
ROI of digital news brands
Ben Dudley implements a two-pronged measurement solution to provide proof of digital newsbrand effectiveness.
Getting closer to the Great British public
Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
