Research

Denise Turner discusses the role under 35-year-olds play in our media ecosystem and how their news consumption fuels their hopes, ambitions and curiosities

Research has revealed how the nation’s appreciation and value of journalism has increased significantly since the onset of the global coronavirus pandemic

A white paper exploring the psychology behind consumer decision-making in an online world.

Surveys show that both marketers and agencies view news brands as low in the pecking order for both brand building and sales effectiveness

Effectiveness expert Peter Field analysed the very large business effects of a further 38 UK 2018 cases from the IPA Effectiveness Awards Databank.

A neuroscience investigation into the impact of “hard news” on advertising responses shows that hard news has no negative impact on advertising content.

Lumen and Unruly teamed up to cover the ‘where’ and the ‘who’ when it comes to video content and news brands.

Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.

Exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.