With the news cycle as fast-paced as the footballing action across the pond, the bookmakers from the easy family of brands canvasses Reach readers’ opinions on both England’s number nine and Britain’s No 10
The multiplatform campaign features both in the football supplements of Reach’s national news brands, as well as in digital wraps of their online football coverage.
The campaign also cheekily uses the much-discussed ‘hydration breaks’ introduced into this year’s tournament to remind readers to gamble safely.
