News brands offer effective and innovative commercial opportunities for advertisers across a plethora of platforms. All the evidence and case studies show that advertising in news brands works.
However, while positive momentum is building behind the effectiveness of news brands – and the voices in support of trusted, regulated news environments are growing louder – this positive sentiment simply isn’t translating into increased advertising spend. This matters because advertising revenue still plays a significant role in the funding of newsrooms and quality journalism.
Tune into this 45-minute webinar at 9:30 on 13 November for a unique opportunity to hear four respected leaders within the news publishing industry shine a light on the value of professionally crafted journalism, the current commercial landscape, how news brands can help advertisers to drive business results, and why the news industry needs more action from agency planners and advertisers in order to sustain it into the future. Because actions speak louder than words.
There will also be an opportunity to put your own questions to this esteemed panel in an audience Q&A.
