In this bumper poll searching for the best news brand ad campaign from the summer, we have a full print takeover, plenty of sporting action and some ice-cold refreshments. Take a look at which campaigns made the shortlist below.
Plenty of stand out campaigns make a splash; very few make a splash across the entire paper. In an inclusive campaign, the pay-later fintech company painted the entire Metro print edition green in August, taking up every spot of ad inventory in the paper with a simple QR code for readers to find out more.
Advertisers of all stripes got behind the Lionesses as England’s footballing heroes took the team all the way to the World Cup final in Australia. Despite not getting their hands on the ultimate prize, Budweiser and others shared in the nation’s pride by taking out advertising that celebrated their achievements.
Summer might not have got going until September this year but ice cold beers were only an active wrap away with Coors’ mountain-topped campaign.
It’s often said the sporting world can be a circus, but Sky Sports brings Britain’s sporting stars take to the big top in this front page campaign to mark the start of the new sporting season.
More ice cold beverages and relaxing moments with friends can be found in this playful digital wrap for Lipton’s ice tea.
The cost-of-living crisis has been dominated by rising interest rates in recent months, putting homeowners on variable rate mortgages under increased financial pressure. In quick response to the Bank of England’s announcement of a rate rise in July, the UK’s trade association for financial organisations took out a tactical cover wrap the same afternoon, reminding readers that help was at hand.
World Cup football might have been the climax of Britain’s sporting summer this year, but in July all eyes were on the tennis action in SW19. Sportswear brand Asics showed its support for reigning Wimbledon champion Novak Djokovic in this double-page spread — would it be another title in 2023?
Breast Cancer Now
While many advertisers took the opportunity to show their support for England’s high-flying Lionesses, Breast Cancer Awareness took advantage of the football fever sweeping the nation to raise awareness for another important message. Using a clever visual aid, the ad encouraged readers to beat breast cancer with regular checks.
This poll has now closed. The winner will be announced in our News from Newsworks newsletter on Thursday.