The news brands launched its new editorial channel on Earth Day.
Times Earth is a new digital hub for all news about our planet, climate change, sustainability problems, initiatives and solutions.
It is a place for The Times’ journalists to report on engaging stories, research and studies from around the world and take a deep dive economic look at sustainability to help readers make better-informed decisions.
Times Earth will also span across print, audio, newsletters and social and will include a new events series with lunchtime ‘Climate Sessions’ and a Climate Summit planned for later in the year.
Commenting on the announcement, The Times editor, John Witherow, said: “Times readers are concerned and interested in climate change and our new Times Earth digital channel will showcase our climate and environment coverage. The Times and The Sunday Times, with unrivaled reputations for in-depth reporting and analysis, are keen to help highlight and inform our readers on one of the great challenges facing the planet.”
Sales director of The Times and The Sunday Times, Caroline Tredget, added: “Sustainability is a key topic of interest for The Times and The Sunday Times readers and advertising partners. Our titles and broadcasting platforms are uniquely placed to educate and motivate readers while providing ideal environments for brands to illustrate their own sustainability credentials and initiatives.”
Times Earth follows on from The Times’ Clean Air for All campaign which launched in May 2019 and is calling for legally binding air pollution limits based on World Health Organisation recommendations. More than a dozen front-page stories, several Times leaders and almost 100 other articles have driven momentum to the campaign.
Over the weekend, the final single-use plastic was removed from Times products as the final 15 tonnes of magazine polybagging was removed from The Sunday Times in Ireland, completing the titles’ pledge to remove all 250 tonnes of single-use plastic used annually from its products. The polybags have been replaced by recyclable paper banding, which has created a sustainable space for advertising wrapping the popular weekend magazines.