Times change; The Times remains: the news brands’ campaign comes in an era of unprecedented change and rampant misinformation
Created by Pulse Creative (part of T&P and VML), the embedded agency for Times Media, as part of News UK, this powerful campaign explores The Times and Sunday Times’ 240-year dedication to delivering the facts, with journalists reporting at the heart of events, both across the UK and in some of the world’s most dangerous places.
Tracy Yaverbaun, general manager, Times Media, said: “It is thanks to the continued support of our loyal subscribers that we are able to deliver trusted, quality journalism — reporting the facts with depth, clarity, and integrity. For 240 years, our correspondents have been on the ground, close to the story, and committed to uncovering the facts. Times change. The Times remains.”
Russell Ramsey, executive creative director, Pulse Creative, added: “In the current era of fake news and misinformation, the campaign brings to life The Times and Sunday Times’ unique history of trusted journalism.”
The media was bought and executed by Pulse Creative in collaboration with The Times and Sunday Times’ in-house marketing team. The campaign will be visible across video on demand, cinema, radio, out-of-home and social media.
